KRYSTL
by signalarity · AI Sales Intelligence
Now live · Private Preview
60-second prospect briefs.
Intent-scored. Playbook included.
Pushed to Salesforce in one click.
KRYSTL generates deeply researched B2B prospect profiles — with verified contacts, real buying triggers, AI challenge analysis, and a complete sales playbook — then pushes everything directly to your CRM.
<60s
From ICP config to full intelligence brief
15+
Data points in every prospect profile
8
Configurable buying intent signals
∞
Generate more prospects any time
The product
Everything your team needs
to win the first conversation.
KRYSTL isn't a contact database. It's a complete picture of why a prospect will buy, what they're struggling with right now, and exactly how to approach them.
Intent Scoring
Every prospect receives a HIGH, MEDIUM, or LOW intent score based on active buying signals detected across the web — M&A activity, AI initiatives, executive changes, job posting surges, and more.
HIGH / MEDIUM / LOW
AI Challenge Analysis
For every prospect, KRYSTL identifies the specific AI and data challenge their company is facing right now — based on job postings, earnings calls, press releases, and executive interviews. No generic copy.
Company-specific
Buying Triggers
Real events — regulatory filings, funding announcements, leadership appointments, hiring surges — that signal a company is actively evaluating new solutions. Know who's in-market before they raise their hand.
Real-time events
Email Composer
One click generates a personalised introductory email using the prospect's specific challenge and buying trigger. Peer-to-peer tone, specific references, a single clear ask. Not a template — an intelligent opening.
One-click drafting
Sample output
Not a contact list.
An intelligence brief.
Every profile contains verified contact data, real company intelligence, specific buying signals, and an AI-written challenge analysis — all in under 60 seconds.
✓ Verified contact
Real buying trigger
AI challenge
Clickable sources
✉ leigh-ann.russell@bny.com ✓ verified
🔗 linkedin.com/in/leighannrussell
AI Challenge
BNY Mellon is scaling its Eliza AI platform across 117+ production use cases but governing unstructured data at that volume remains a critical bottleneck for model accuracy and regulatory compliance.
Buying Trigger
BNY's 2025 investor materials confirmed over 35% of employees enabled on Eliza with a target of 80%+ by year-end — creating urgent demand for enterprise-grade data management tooling.
KRYSTL Playbook
The complete sales playbook,
generated automatically.
After every prospect is found, KRYSTL silently builds a full playbook in the background. Tailored to your rep's experience level. Transferred automatically to Salesforce.
Junior SDR
Step-by-step call scripts, exact email wording, objection handling. Every detail spelled out.
Senior AE
Strategic context, specific reference points, conversation starters, sequenced action plan.
Sales Leader
Executive summary, deal risk flags, talking points for C-suite peer conversations.
Playbooks push automatically to Salesforce — the full brief and playbook appear in the Lead record the moment you sync.
📋 KRYSTL Sales Playbook
Leigh-Ann Russell · BNY Mellon
🌍 SITUATION NOW
BNY is in the most aggressive phase of its AI transformation — 35% employee adoption with board-level commitment to 80%+ by Q4. The bottleneck is data quality, not model capability.
🎯 WIN THEME
"You've built the AI. We make the data ready for it."
📞 HOW TO REACH HER
Channel
Email first, LinkedIn same day. Do NOT cold call at CIO level at a $59T AUC institution.
Reference
Her March 2025 CDO Magazine interview on AI-readiness at enterprise scale.
📅 ACTION SEQUENCE
Day 1
Send email referencing Eliza's 80% target and the data governance gap it creates
Day 3
LinkedIn connection — one sentence referencing the CDO Magazine piece
Day 7
Follow-up with a peer institution case study on unstructured data at scale
How it works
From ICP to pipeline
in under 60 seconds.
Configure once, launch anytime. Every run gets smarter when you add your company profile.
01
Step one
Configure your ICP
Set industry, company size, geography, and target titles. Toggle the buying signals that matter for your product. Fortune 500 and full US national scope available in one click.
Industry
Seniority
Fortune 500
Geography
02
Step two
Scan your website
Paste your company URL and KRYSTL extracts your offerings, differentiators, and buyer personas. Every AI challenge and buying trigger generated will be tied to what you actually sell — not generic copy.
03
Step three
Launch the agent
KRYSTL searches news, job postings, regulatory filings, podcasts, forums, and social signals — synthesising everything into complete, intent-scored prospect briefs in under 60 seconds. Generate 6 more any time with one click.
04
Step four
Email, playbook, CRM
Compose a personalised email, open the full AI-generated sales playbook, or push all prospects to Salesforce as Leads — intelligence brief and playbook included in every record automatically.
Salesforce
Email
Playbook
Buying signals
8 intent triggers — plus custom
signals from your website.
Every signal is configurable. Add custom signals automatically generated from your company's own product positioning.
AI Initiative
M&A Activity
Cloud Migration
Data Migration
Data Lake / Warehouse
RFP / RFI Activity
HQ Relocation
DC Relocation
+ Custom from your website
Integrations
Works where your
team already works.
Push intelligence directly to your CRM. No copy-paste, no manual entry. Every field mapped, every playbook included.
☁️
Salesforce
Full OAuth 2.0 integration. Prospects push as Leads with the complete intelligence brief and sales playbook included in every record. Duplicate detection built in.
Live now
🟠
HubSpot
Push enriched contacts to HubSpot with intent score, AI challenge, and buying trigger mapped to native and custom fields.
Coming soon
📧
Outreach / Salesloft
Send KRYSTL prospects directly into sequences with the intelligence brief pre-loaded as personalisation context.
Coming soon
⚡
Zapier
Connect KRYSTL to any workflow — Slack alerts, Notion databases, Google Sheets, or any tool in your stack.
Coming soon
📊
Pipedrive
Create deals and contacts automatically from KRYSTL output, with intent score mapped to deal probability.
Coming soon
🔌
API Access
Build KRYSTL intelligence into your own tools. RESTful API with webhook support for signal monitoring and prospect generation at scale.
Roadmap
Who it's for
Built for every revenue role.
From first-year SDRs to VP Sales — KRYSTL adapts its playbooks and guidance to how you sell.
Sales Development Reps
SDR / BDR
Stop spending 40+ minutes researching each account before you pick up the phone. KRYSTL gives you the AI challenge, the buying trigger, and the personalised email in 60 seconds.
10× more outreach capacity per day
Step-by-step playbook for every call
Personalised emails with one click
Account Executives
AE / Senior AE
Walk into every conversation knowing the prospect's specific pain, their strategic priorities, and exactly what your product solves for them. Close with intelligence, not instinct.
Real buying triggers, not guesswork
Strategic pitch angle per account
Direct CRM push, zero admin
Sales Leaders
VP Sales / CRO / RevOps
Give your team an unfair advantage. KRYSTL scales your best rep's research capability across the entire team — Fortune 500 targeting, intent-scored pipeline, Salesforce-ready on day one.
Fortune 500 targeting out of the box
Consistent intelligence across the team
Full Salesforce integration on day one